The latest heatwave has helped sales of all things summer -- electric fans, air conditioners, flip flops and more. Add to that list the Wine Rack, which has been selling briskly among college students as the temperatures climb.The Wine Rack isn't quite what it sounds like. It's a bra -- a bra that can hold an entire bottle of wine or 25 ounces of our beverage of choice."It's an idea whose time had come," says Paul Krasulja, general manager of Paterson, N.J.-based online site BaronBob.com, which specializes in selling off-beat gifts. "It had been coming for a long time."Krasulja says the customers he has talked to over the phone mostly seem to be getting the Wine Rack for sporting events, although he recently had a female customer who said she was using the Wine Rack when attending PTA meetings. As for sipping beer out of a bra during those sporting events, "When you're spending $11 on a beer at Yankee Stadium, it's easy to see why they want it," Krasulja says. "I went to the stadium last year and spent $290 on beer. It's an amazing, beautiful stadium, but [the beer is] overpriced." via http://smallbusiness.aol.com/2010/07/21/why-didnt-i-think-of-that-the-wine-rack-already-a-breast-sell/
Wow, so much to tackle in one article. First off, this must be one of the best things for sporting events ever. Women can pack the booze prohibition style while men get to suck it straight out of their bras? Must be a phenomenal experience. Also I'm positive this could be the saving grace for women's sports in the United States. I'd watch those beasts in the WNBA if they were packing gatorade-filled bras that bounced while they dribbled down court. This would do amazing things for TV ratings not only for the WNBA but for Women's Tennis, Beach Volleyball, Golf, and Softball. I would bet anything on that. It's already doing amazing things for the lucky bastards in that PTA meeting where the one female customer admitted to rocking it.
Second, this dude Paul Krasulja from Paterson-based BaronBob.com sounds like a bad ass. Selling gag-gifts for a living...this guy has to be the life of the party, and apparently he does party hard since he went to Yankee Stadium and pounded 27 beers ($290 /$11 a beer). This guy, who claims the beer bra idea "had been coming for a long time", is either full of shit or one the biggest drunk on the planet but either way I'd like to party with him.
I can see it now, the two of us sneaking into an upperclass club like the 40/40 with our Beerbelly beer container, proving that not only do we not give a shit how soceity views us physically, but we are also savvy when it comes to practical ways to pinch pennies. What girl wouldn't fall for that? We'd prowl the club picking up chicks with lines like, "How would you like to make your rack 2 cup sizes bigger and get drunk at the same time?" - real smooth operators.
If this "simple" idea doesn't make a million dollars then I have no hope in the America I once knew. I will be forced to surrender to these politically-correct-hippie-liberals who find things like this degrading. Get a sense of a beneficial gag gift when you see one, hillbillies.
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